Brand Experience Across Cultures

Bring Your Brand to Life Every Day through Hospitality.

LVSAC is the bridge between developers, brand strategic teams and hospitality or lifestyle retail operators. The support offered involves training teams to ensure that every customer live a unique experience, consistent with the brand. It’s the art of creating an emotional bond with guests, ensuring connection at every touchpoint.

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What LVSAC helps you achieve:

Adapt the local experience for each property, while maintaining the guiding principles of your brand.

Strengthen

your

employer brand

To ensure collaborators perfectly embody your brand's DNA while respecting local cultural expectations.

Train your teams

on intercultural customer experience

In a fun and engaging way so they become true guardians of the customer experience and the brand’s first ambassadors.

So that every property, worldwide, delivers the same energy, quality of service, and values.

Harmonize the brand experience internationally

person holding sparkler during night time

Why is cross-cultural brand coordination important for a distinctive customer experience?

In a culturally homogeneous market, the likelihood of the brand being recognized by consumers is quite high because people share cultural meanings. However, from one culture to another, the uniqueness of a brand may not be perceived the way the company intended, because cultural differences influence the meaning consumers from different markets assign to the brand.

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And Experiential Marketing?

LVS AC uses it as a tool to activate the brand in hospitality on a long-term or one-off basis.

What is experiential marketing?

“Experiential marketing is a commercial concept including the theatricalization of a point of sale or service, involving the user in a staging of the brand and its products or services. This involvement of the customer aims to generate in him emotions of well-being, which are supposed to facilitate the creation of a special relationship with the brand.” - Kotler et al. (2020, p. 81)

What is the goal of experiential marketing?

To provide customers with unique experiences that draw them into the world of a brand, with the intention of building a strong relationship between customer and brand, through the stimulation of emotions.

Discover the services

"Hospitality is much more than being smiling and charming in front of guests. It's doing everything to make each guest feel unique; it's the little details that create the overall experience."

Inspiration

"When traveling, I visit hotels that inspire me, before museums — it's my passion. I talk with the owners or management about our respective markets. Stories abound, and sometimes I take the opportunity to photograph these moments. Here are a few of them."

Lamya