Welcome! I’m grateful you’re here. This is my happy place: a space where I write and share what inspires me. LVSAC is:

A collection of reflections at the intersection of hospitality, cultural intelligence and global consumer behavior.

A journey grounded in academic research, real-world experience and driven by curiosity.

Thank you for taking a moment of your valuable time to explore it.

- Lamya

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Coffee or tea?

If you are also curious about the cultural side of marketing in hospitality, let’s have a virtual coffee together. It's always nice to connect and collaborate with fellow researchers, global brand thinkers, and hospitality professionals :)

Meet me on Linkedin here or get in touch at lamya@lvsacrosscultures.com.